Is Instagram soon going to allow hour-long video uploads?
In what seems like a last-ditch effort to bring more eyes to its “Watch” platform, Facebook is possibly porting its video content to Instagram. According to a report over at Wall Street Journal, Facebook might be working on an update which will enable creators to post long-form video content on Instagram as long as an hour.
The report reads:
The Facebook Inc.-owned photo and video sharing app is preparing to launch a new feature that will include long-form video, according to people familiar with the matter. The feature, which could allow videos of up to an hour in length, will focus on vertical video, or video that is taller than it is wide, one of the people said. Until now, Instagram hasn’t allowed users to post any videos longer than one minute.
The people said the plans are tentative and subject to change.
In recent weeks, Instagram has had conversations with content creators and publishers about producing long-form video for the platform, a person familiar with the matter said. The feature, if it launches, will do so within the Instagram app, another person said.
This doesn’t sound thought-through. Instagram’s makeup is also built on brevity, and the fact that the UI is built like a Twitter-esque feed lends to the stone-cold fact that users on Insta want quick doses of content. What Facebook doesn’t seem to be able to fully grasp is that YouTube’s content is highly searchable and therefore has inherently longer shelf life, which is more attractive to sponsors and partner brands.
It’s clear how much Facebook wants to take YouTube head-on. Right now, YouTube reigns supreme as a video platform, serving billions of viewers and creators worldwide. Facebook is erstwhile doing everything in its power to take the bigger slice of the cake by working with influencers and content creators to make Facebook-funded and thereby Facebook-first content.
It’s exciting where all this is headed. We’ll update you as soon as we know more.
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