Here’s How To Use The New Instagram Stories Archive and Highlights
Last year, Instagram introduced a new feature called Stories, to the shock of their users and, well, Snapchat. It’s essentially a carbon copy of Snaps, bite-sized content that goes away after 24 hours. People raised their eyebrows at Instagram’s explicit, but apparently technically agreeable, move to copy Snapchat. But what escaped a lot is that the move made total sense.
Instagram is one of the most brand-friendly social platforms right now. Every photo is produced to perfection, which is immensely attractive to brands. However, what the platform lacked was brevity. With buyers becoming more and more intelligent and in-control, ‘grammers had to keep their audience engaged and invested. They had to break the wall of pretty, spotless content—and Instagram Stories were the perfect sledgehammer.
Stories paved the way for behind-the-scenes content. The Bald Baker, for example, generously lets his audience peek b.t.s. of his sumptuous flatlays. Plenty of bloggers and influencers use stories to bring their audience along through their days, be it a visit to their favorite coffee shop, a movie they’re seeing, or a party they’ve been invited to. For internet personalities like Lele Pons, meanwhile, the feature is perfect for quick-to-the-quip sketches, which was also the same appeal from where she started, Vine.
Stories are growing by the minute, and the latest update finds new archiving and highlighting capabilities. These will drastically change how users interact with the feature, which is exciting as much as it is nerve-wrecking.
On this post, we’ll teach you how to use Story Archive and Story Highlights, so you can make the most out of them.
But first, a little housekeeping.
What is an Instagram Story Archive?
After the update rollout, Instagram stories will automatically be stored in your archive. This allows users to revisit their past stories easily. Doing so literally takes a tap on the Archive icon. Here, you can access your past stories which you can save or share as a new post. You can also save it in a Story Highlight, which is yet another new feature from Instagram.
What are Instagram Story Highlights?
Users can now add Instagram stories into “highlights”, which are helpful in categorizing and curating the way you’d showcase stories. They’re essentially albums for your stories. Highlights appear in your profile, directly atop your grid. I haven’t seen a lot of people take advantage of this feature, but I have ideas. Such is using highlights as “categories” for your stories.
Use Instagram Story Highlights to categorize your Public Stories
Depending on how you use Instagram stories, you can end up with a variety of different setups with Story Highlights. Mine, for instance, are organized based on the type of story I highlight: videos, polaroids, portraits of myself, food shots, and more. You can see it in action on my Insta, @armanddc.
Here’s how to highlight an Instagram story:
- Tap a story you wish to highlight
- On the bottom-right menu, find the “highlight” icon, and tap it.
- Choose which highlight you want to save the story to, or create a new one.
- That’s it.
This is helpful to a lot of people, especially bloggers and brands who tend to curate their Instagram content more than everybody else. Apart from this, Story Highlights can be used to pin stories that define what your Instagram is all about.